Hide a secret note on your website, make the AI search engine gush about you
Ourtake
Search engine optimization was spam. Answer engine optimization is spam that talks back.
What happened
Perplexity co-founder Aravind Srinivas explained in an interview with Lex Fridman that website owners can hide text on pages that instructs AI search systems to repeat chosen claims. He called this a prompt injection technique and said there is no reliable protection against it yet, though the article does not report a specific incident of harm.